Discover new ways to maximise revenue and minimise loss

The retail industry is going through major changes. The new generation of customers are highly informed, more demanding and expect their wants and needs met with the right products, at the right place and right time. On the other hand, theft and inventory shrinkage cause a direct profit lost to the bottom line.

Retailers who want the tools to stay ahead of the curve should invest in a 360-degree store optimisation solution that will enable insights on customer behaviour in real time and the effectiveness of their marketing campaigns, optimise staffing and store layout and prevent asset loss through theft. 

We present here 4 ways to boost the retail business with intelligent network camera / audio systems and software analytics by Axis Communications.

 

Book a consultation

For your opportunity to see how the entire store optimisation suite works, Book a consultation session with one of our Solution Experts.

 

#1: 3D People Counting

People counting can provide the base for important KPIs in marketing, operations, labor and conversion rate calculations. It counts in real time the number of people passing under the camera and in what direction.

When it comes to in-store business intelligence, retailers can now remove the blindfold that has been holding them back. With the use of real-time, affordable visual intelligence, today’s retailers can clearly see the path to understanding daily activity in the store and maximizing the use of every square foot.



New data from network-based video, combined with data from existing sources, presented in easy-to-use reports, will drive more targeted decisions about merchandising and promoting products, directing traffic more effectively through the store and maintaining best-in-class customer service at all touch points. Customers will enter the store with a clear purpose and leave happy with purchases in hand.

Download Brochure

Featured Products - 3D People Counting

 

AXIS P8804
STEREO SENSOR KIT

Stock Code: SEAXP8804

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AXIS PEOPLE COUNTER
3D E-LICENSE

Stock Code: SEAX01147021

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#2: Demographic Identifier

Demographics Identifier analytics is a cost-efficient and scalable way to compare the gender and age statistics across multiple store locations and times of day. You can use the insights gained together with people counting for targeted marketing efforts - for example, changing digital display adverts and in-store merchandising based on time of day or week. The results are likely to be happier customer who find what they are looking for, and would return time after time.  

The analytics data can be accessed from camera’s web interface or in AXIS Store Reporter, which provides a clear graphical representation of the data. The application does not store customers’ images or video, so there is no danger of compromised personal integrity.

The analytics data can be accessed from camera’s web interface or in AXIS Store Reporter, which provides a clear graphical representation of the data. The application does not store customers’ images or video, so there is no danger of compromised personal integrity.

See analytic report samples

Featured Products - Demographic Identifier

 

AXIS DEMOGRAPHIC IDENTIFIER E-LICENSE

Stock Code: SEAXIDENTIFIERLIC

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AXIS P8535 HEIGHT STRIP 1080P CAMERA

Stock Code: SEAXP8535

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AXIS Q3505-V 22MM MKII DOME 2.3M WDR CAMERAS

Stock Code: SEAXQ3505V22MMMKII or SEAXQ3505V9MMMKII

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AXIS P3225-LV MKII DOME 2MP WDR 3-10MM IR CAMERA

Stock Code: SEAXP3225LVMKII

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AXIS MAIN UNIT F41 NVR 1080P

Stock Code: SEAXF41

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#3: Network Audio

Music plays a key role in a store's brand image and customer experience, however it can often be underrated or overlooked, especially if the process of choosing and installing an audio system is complex and requires specific technical knowledge, as it can be with traditional analogue systems.

The latest smart network audio systems come preconfigured - plug in with a single network cable and it delivers outstanding audio quality, straight out of the box. No need for specialist knowledge and no extra hardware required.



The preinstalled AXIS Audio Player application also allows you to centrally manage your own playlist, making it easy to provide a cohesive brand experience, enhance store atmosphere, encourage people to shop and increase staff productivity.

Announcements can also be scheduled from pre-recorded audio files, e.g. to inform customers of opening hours or the latest promotions; or triggered by a live event captured by a security camera, working together with the surveillance system to minimise loss.

Screenshot of Audio Player scheduling tool

Featured Products - Network Audio

 

AXIS C1004-E NETWORK SPEAKER POE IP45 WHITE

Stock Code: SEAXC1004W

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AXIS C1004-E NETWORK SPEAKER POE IP45 BLACK

Stock Code: SEAXC1004B

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AXIS C2005 CEILING SPEAKER POE

Stock Code: SEAXC2005

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#4: Security & Surveillance

The retailer can take proactive steps to combat loss and prevent harm with the help of network video camera systems. To improve safety and security, take advantage of high-quality video footage, motion detection and real-time alerts to detect and act upon incidents quickly and accurately.

Integrated with a POS exception system, it is also possible for the network camera system to track unusual staff behaviour such as common processing mistakes or unauthorised manual discounts. Armed with this information, the retailer can develop programmes to help prevent internal losses.


How do network cameras help?

  • Access live or pre-recorded footage anywhere, anytime
  • Digital recordings are high quality and non-degradable, allowing ease of suspect identification after incidents
  • Real time alarms sent via email or mobile - save time wasted attending to false alarms
  • Scalable – easy to add one camera at a time

Case Studies: Liquor Stores | Grocery Chain | Fashion Retail

Featured Products - Security & Surveillance

 

AXIS CAM M3045-V 2MP MINI DOME WDR 2.8MM

Stock Code: SEAXM3045V

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AXIS CAM M3105-LVE MINI DOME OUT WDR 2MP 2.8MM IR

Stock Code: SEAXM3105LVE

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Looking for a custom solution to fit your specific requirements?
Contact your Sektor account manager
or email sales@sektor.co.nz or call us on 0800 735 867