High end style, mid-range price

Element is a stylish, POS range with a focus on great design and good looks, for the medium sized retail or hospitality business. It addresses the previous gap in the market for good-looking, reliable and highly functional point of sale technology for mid-sized stores, restaurants and event venues.

Quality and value for a demanding market segment

The mid-sized retail and hospitality segments are particularly demanding in POS terms; they have the same requirements for style, quality and specification as their larger counterparts, but without the spending power for the premium price of the ‘big’ brands. Element meets those demands - not only good to look at, it also offers the quality, resilience and security that mid-sized businesses need.  

Smaller, often boutique venues are very conscious of style and their POS must fit the overall aesthetic; with fewer registers per site, reliability and ease of maintenance is a must; customer engagement and information is high priority; staff training needs to be minimal and super-efficient; security and transaction tracking are crucial and last but not least, ongoing running costs are an important consideration.

Better by design

The Element portfolio includes a full range of POS terminals, customer displays, printers and peripherals, which address all of the requirements of a mid-range business, with outstanding technology, user functionality and style. Element's streamlined design and sturdy construction give every component a high quality feel; the warranty of up to five years ensures complete peace of mind; intuitive design makes Element systems simple for staff to learn and use; and low power consumption, reliability and ease of maintenance deliver ongoing TCO savings throughout the life of the POS. 

Element is the perfect solution for value-conscious customers in the highly demanding world of mid-sized retail and hospitality.  ​